Master - Statistics
The Ohio State University , US
Bachelar - History
Peking University , CN
How to become a successful marketing analyst
Category:
Marketing
About
In this course, I will teach you critical career path and skills to become a successful marketing analyst. Marketing analytics involves how to choose a career, key skill sets, different data sources, and techniques.
Materials & Method
I will show you case studies and different tools that are must-haves in a marketing analyst's toolkit.
Instructor
Education
Bio
I have 10 years experience in marketing analytics and worked with clients in travel, financial services, and retail industries. I am skilled at strategic analytics, measurement plan development, digital analytics, data visualization and data science techniques.
Trial Class
Description
I will use this session to do a general career consultation to understand your background and your passion. I will help you review marketing analytics career including its key opportunities and challenges. I will provide recommendations for you about how to enter marketing analytics industry and general analytics profession.
Length: 30-minutes
Price: free
Price: free
Single Class
Description
We will review one specific topic about marketing analytics career based on your needs. We can cover topics like Google Analytics, data visualization, measurement plan development or typical marketing analytics projects.
Length: 30-minutes
Price: $6
Price: $6
Length: 60-minutes
Price: $8
Price: $8
Structured Class
We will talk about the purpose of measurement plan, how to define key success metrics, and how to structure measurement plan.
As a marketing analyst, you will present your analysis results to clients frequently. Client presentation is a critical skill to develop to advance your career. We will review key tips to deliver a perfect client presentation.